Youth icon Prince Narula takes a stake in health supplement chain Muscle and Strength India

Youth icon Prince Narula takes a stake in health supplement chain Muscle and Strength India

On 26 Dec , 2019 12:53 AM

Youth icon Prince Narula takes a stake in health supplement chain Muscle and Strength India


~~The supplement company plans to invest Rs 20 crore to open 100 stores~~


17th April 2019, New Delhi – India: Youth icon, TV actor and winner of several

reality shows in India including MTV Roadies, MTV Splitsvilla and Big Boss,

Prince Narula, has taken a stake in health supplement retail start-up Muscle

and Strength India.

The financial terms were not disclosed due to Non Disclosure Agreement

(NDA) signed between the parties.

Muscle and Strength India will expand aggressively and plans to open retail

outlets through franchisee route in the next 12 months with an investment of

Rs 20 crore. The investment would be funded by internal accruals including

investments by franchisee owners.

Mr. Narula would now be the face of the brand and play a key role in strategic

expansion plans of the company including marketing and promotion.

“Not just Indian youth but even senior citizens are now quite serious in

maintaining a healthy lifestyle by exercising regularly and getting

supplemented by top quality supplements. For me, this is the right business to

be in as being healthy is very close to my heart. Our supplement chain would

become the gold standard in this sector to provide genuine, rightly priced and

latest supplements for people across age groups and exercise routines,” Mr.

Prince Narula said.

According to industry data, Indian dietary supplement market is expected to

grow more than 15% (CAGR) in by 2022. The health supplements and

nutraceuticals market in India is currently pegged at over $4 billion.


"We are very happy to have Prince Narula with us in this exciting venture. We

are looking to become market leader in the organized retail supplement chain

stores in the next 2-3 years. Apart from metros, we believe the real demand is

in the tier 2-3 cities where availability of latest, genuine and economically

priced supplements is still a challenge,” Muscle and Strength India Founder

Mr. Praveen Chirania said.

Mr. Chirania added that supplements such as protein powders, BCAAs,

multivitamins, fat-burners and pre-workout formulations were most popular

amongst both male and female consumers.

The company has the widest range of fitness supplements and sports nutrition

products in India, with over 1000 products from 42 + brands. It also plans to

enter into Manufacturing of its white label product across various supplement

categories which will widen its portfolio.

Author Bio PRintel Advisory