6thJanuary 2020, New
Delhi – India:Youth icon, TV
actor and winner of several reality shows in India including Nach Baliye 9, MTV
Roadies, MTV Splitsvilla and Big Boss, Prince Narula,opened his new Muscle and
Strength store in Saket in New Delhi.
Muscle and Strength Indiahas
expanded aggressively in the last few months and currently has 18 stores. It is
targeting 100 stores by end of 2020.
Mr. Narula has a stake in health
supplement retail start-upMuscle and Strength India. Heplays a key role in
strategic expansion plans of the company including marketing and promotion.
“In a short span of time, Muscle
and Strength has become the fastest growing retail chain in health supplement
market in India. We are sure by end of this year, we will be one of the largest
chains in India in our segment. For me, this is the right business to be in as
being healthy is very close to my heart. Our supplement chain has become the
gold standard in this sector to provide genuine, rightly priced and latest
supplements for people across age groups and exercise routines,” Mr. Prince Narula said.
According to industry data, Indian
dietary supplement market is expected to grow more than 15% (CAGR) in by 2022. The
health supplements and nutraceuticals market in India is currently pegged at
over $4 billion.
"Our growth has come because
of the original and rightly priced products available in our stores. We want to
help Indians across age groups to eat right, work out and take supplements to
be in the best of health. We are looking to become market leader in the
organized retail supplement chain stores in the next 2-3 years. Apart from
metros, we believe the real demand is in the tier 2-3 cities where availability
of latest, genuine and economically priced supplements is still a challenge,” Muscle and Strength India Founder Mr. Praveen
Chiraniasaid.
Muscle
and Strength India’s exclusive franchisee partner is Franchise Trade which is
headed by Mr. Mohit Verma. Mr. Verma is also a Co-Founder at Muscle and
Strength.
Mr. Chirania added that
supplements such as protein powders, BCAAs, multivitamins, fat-burners and
pre-workout formulations were most popular amongst both male and female
consumers.
The company has the widest range
of fitness supplements and sports nutrition products in India, with over 1000
products from 42 + brands. It also plans to enter into Manufacturing of its
white label product across various supplement categories which will widen its
portfolio.
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