6thJanuary 2020, New Delhi – India:Youth icon, TV actor and winner of several reality shows in India including Nach Baliye 9, MTV Roadies, MTV Splitsvilla and Big Boss, Prince Narula,opened his new Muscle and Strength store in Saket in New Delhi.
Muscle and Strength Indiahas expanded aggressively in the last few months and currently has 18 stores. It is targeting 100 stores by end of 2020.
Mr. Narula has a stake in health supplement retail start-upMuscle and Strength India. Heplays a key role in strategic expansion plans of the company including marketing and promotion.
“In a short span of time, Muscle and Strength has become the fastest growing retail chain in health supplement market in India. We are sure by end of this year, we will be one of the largest chains in India in our segment. For me, this is the right business to be in as being healthy is very close to my heart. Our supplement chain has become the gold standard in this sector to provide genuine, rightly priced and latest supplements for people across age groups and exercise routines,” Mr. Prince Narula said.
According to industry data, Indian dietary supplement market is expected to grow more than 15% (CAGR) in by 2022. The health supplements and nutraceuticals market in India is currently pegged at over $4 billion.
"Our growth has come because of the original and rightly priced products available in our stores. We want to help Indians across age groups to eat right, work out and take supplements to be in the best of health. We are looking to become market leader in the organized retail supplement chain stores in the next 2-3 years. Apart from metros, we believe the real demand is in the tier 2-3 cities where availability of latest, genuine and economically priced supplements is still a challenge,” Muscle and Strength India Founder Mr. Praveen Chiraniasaid.
Mr. Chirania added that supplements such as protein powders, BCAAs, multivitamins, fat-burners and pre-workout formulations were most popular amongst both male and female consumers.
The company has the widest range of fitness supplements and sports nutrition products in India, with over 1000 products from 42 + brands. It also plans to enter into Manufacturing of its white label product across various supplement categories which will widen its portfolio.