Prince Narula’s health supplement chain Muscle and Strength expands to Ajmer
~~ Fitness expert Guru Mann was present for the launch ~~
10th July 2019, Ajmer – India: Youth icon, TV actor and winner of several reality
shows in India including MTV Roadies, MTV Splitsvilla and Big Boss, Prince
Narula’s health supplement retail start-up Muscle and Strength India has
expanded to the city of Ajmer.
The new unit of the health supplement chain was opened today opposite Zee
Cine Mall, Vaishali Nagar, Ajmer.
YouTube sensation and Indian fitness trainer Guru Mann was the chief
guest for the launch of the Muscle and Strength India store.
Muscle and Strength India is also looking to expand aggressively and plans to
open retail outlets through franchisee route in the next 12 months with an
investment of Rs 20 crore. The investment would be funded by internal
accruals including investments by franchisee owners.
Guru Mann, who has been providing training for ‘drug-free’ fitness models and
helping athletes build strength with nutrition for the last 19 years.
“Not just Indian youth but even senior citizens are now quite serious in
maintaining a healthy lifestyle by exercising regularly and getting
supplemented by top quality supplements. I am happy to be here in Ajmer and
advocate healthy way to be fit and use genuine health supllements,” Mr. Guru
According to industry data, Indian dietary supplement market is expected to
grow more than 15% (CAGR) in by 2022. The health supplements and
nutraceuticals market in India is currently pegged at over $4 billion.
"Ajmer is an important city for us as it has very large population who are
serious about health, fitness and bodybuilding. We will provide best, latest and
genuine health care supplements to our customers to reach their fitness
goals,” Muscle and Strength India Founder Mr. Praveen Chirania said.
Mr. Chirania added that supplements such as protein powders, BCAAs,
multivitamins, fat-burners and pre-workout formulations were most popular
amongst both male and female consumers.
The company has the widest range of fitness supplements and sports nutrition
products in India, with over 1000 products from 42 + brands. It also plans to
enter into Manufacturing of its white label product across various supplement
categories which will widen its portfolio.