Amatra launches luxury properties
in Haridwar and Mussoorie, targets 3,000 rooms in 3 years
~~The company plans to expand to other regions by acquiring or building
assets of its own~~
~~It has already raised US$3 million and has a commitment of US$ 10 million
from the investor group for expansion~~
~~Launches AmatraDunsvirk Court and Amatra by the Ganges~~
31st July 2019, New Delhi– India:Amatra Hotels and Resorts, a
Gurgaon based luxury hospitality brand has launched two properties in Haridwar
and Mussoorie, Uttarakhand.
The new entrant in the luxury
hospitality segment is also looking to have 3,000 rooms and inventory of over 45
hotels in the next 3 years across strategic locations in India.
In 2019, it plans to add five
hotels to increase its total tally to 7 hotels.
Amatra Hotels India is a wholly
owned subsidiary of Amatra Group Holdings SDN BHD, Malaysia and is actively
looking for plush resorts that match the company’s vision and standards in
Indonesia, Thailand and India.
Funding for its expansion plans
will be through internal accruals. It has already raised US$3 million and has the
commitment of US$ 10million from the investor group for expansion.
“We are launching these two
properties in India with a clear focus to provide unmatched and distinct luxury
in India, which is affordable for the masses. As we create a different league
of identity for us in luxury hospitality, travellers will witness many firsts
in this segment. We are also looking to acquire properties in other regions
across India and will launch few more properties this year,” MrSabrySalahudeen, Chief Growth Officer, Amatra
Hotelssaid.
The resort chain offers value for
money offerings in the leisure category with handpicked properties in key
destinations across the leisure landscape of India.
In India, the company is looking
to acquire exemplary properties in Goa, Rajasthan, Kerala, Delhi, Himachal
Pradesh and few other leisure locations across the country.
Situated at the highest point in
Mussoorie, AmatraDunsvirk Court
provides a breathtaking 360° view of the Himalayas.With a royal history
spanning over two centuries and dating back to 1802, the hotel has been delighting
famous personalities, aristocrats and royals from India and abroad with its
breathtaking views, attention to detail and soulful experiences.
Amatra Dunsvirk
Court was commissioned by Lord Dunsvirk and Lord Guthrie and used as their
private lodge during the Raj; the hotel was then bought by His Highness The
Maharaja of Baroda and was used as the family’s summer retreat home. The summer
home was laterconverted into a hotel in 1989 and named after its first owner.
At 7,200 ft above the sea level,
AmatraDunsvirk Court is the highest located resort in Mussoorie and boasts of
360-degree panoramic Himalayan views.It has tastefully designed 40 rooms that
are replete with modern facilities and offerunmatched services, lavish
amenities, and rejuvenating environment.
Amatra by the Ganges,the only high-end resort by the bank
of the majestic Ganges located in Haridwar near Rajaji National Park is one of
the few properties in Uttarakhand, which features a helipad. The property is
well renowned in the region as the go-to destination for best-in-class luxury
stays with gourmet dining options for its discernible patrons.
Both the properties are an ideal
location for destination weddings, especially Bespoke Luxury Weddings, honeymoons,
exclusive parties, high-level conferences and film shoots. They are just 4-6
hours away by road from the National Capital Region (NCR).
Amatra operates
on an asset-light model and leverages hybrid strategies like Management
Contracts, Distressed Buyouts among others to acquire hospitality assets.
Amatra is also looking to acquire assets that are up for sale across major
cities in India and are aligned with their vision of providing experiences par
excellence for the modern, bold and forward-looking generation.
Indian luxury hospitality sector
has been growing rapidly over the last few years, as affluent Indians and
international tourists are now demanding top-of-the-line luxury experiences.
