Amatra launches luxury properties in Haridwar and Mussoorie, targets 3,000 rooms in 3 years
~~The company plans to expand to other regions by acquiring or building assets of its own~~
~~It has already raised US$3 million and has a commitment of US$ 10 million from the investor group for expansion~~
~~Launches AmatraDunsvirk Court and Amatra by the Ganges~~
The new entrant in the luxury hospitality segment is also looking to have 3,000 rooms and inventory of over 45 hotels in the next 3 years across strategic locations in India.
In 2019, it plans to add five hotels to increase its total tally to 7 hotels.
Amatra Hotels India is a wholly owned subsidiary of Amatra Group Holdings SDN BHD, Malaysia and is actively looking for plush resorts that match the company’s vision and standards in Indonesia, Thailand and India.
Funding for its expansion plans will be through internal accruals. It has already raised US$3 million and has the commitment of US$ 10million from the investor group for expansion.
“We are launching these two properties in India with a clear focus to provide unmatched and distinct luxury in India, which is affordable for the masses. As we create a different league of identity for us in luxury hospitality, travellers will witness many firsts in this segment. We are also looking to acquire properties in other regions across India and will launch few more properties this year,” MrSabrySalahudeen, Chief Growth Officer, Amatra Hotelssaid.
The resort chain offers value for money offerings in the leisure category with handpicked properties in key destinations across the leisure landscape of India.
In India, the company is looking to acquire exemplary properties in Goa, Rajasthan, Kerala, Delhi, Himachal Pradesh and few other leisure locations across the country.
Situated at the highest point in Mussoorie, AmatraDunsvirk Court provides a breathtaking 360° view of the Himalayas.With a royal history spanning over two centuries and dating back to 1802, the hotel has been delighting famous personalities, aristocrats and royals from India and abroad with its breathtaking views, attention to detail and soulful experiences.
Amatra Dunsvirk Court was commissioned by Lord Dunsvirk and Lord Guthrie and used as their private lodge during the Raj; the hotel was then bought by His Highness The Maharaja of Baroda and was used as the family’s summer retreat home. The summer home was laterconverted into a hotel in 1989 and named after its first owner.
At 7,200 ft above the sea level, AmatraDunsvirk Court is the highest located resort in Mussoorie and boasts of 360-degree panoramic Himalayan views.It has tastefully designed 40 rooms that are replete with modern facilities and offerunmatched services, lavish amenities, and rejuvenating environment.
Amatra by the Ganges,the only high-end resort by the bank of the majestic Ganges located in Haridwar near Rajaji National Park is one of the few properties in Uttarakhand, which features a helipad. The property is well renowned in the region as the go-to destination for best-in-class luxury stays with gourmet dining options for its discernible patrons.
Both the properties are an ideal location for destination weddings, especially Bespoke Luxury Weddings, honeymoons, exclusive parties, high-level conferences and film shoots. They are just 4-6 hours away by road from the National Capital Region (NCR).
Amatra operates on an asset-light model and leverages hybrid strategies like Management Contracts, Distressed Buyouts among others to acquire hospitality assets. Amatra is also looking to acquire assets that are up for sale across major cities in India and are aligned with their vision of providing experiences par excellence for the modern, bold and forward-looking generation.
Indian luxury hospitality sector has been growing rapidly over the last few years, as affluent Indians and international tourists are now demanding top-of-the-line luxury experiences.