81% of Indian mobile users are on 4G networks:
MoMAGIC Survey 2020
13th
March 2020, New
Delhi NCR: A significant81% of the respondents surveyed were using
4G phones, followed by 3G and 2G at 6% with India having one of the lowest 4G
mobile data prices in the world as of now; many more Indians are now using 4G
speeds for their mobile internet consumptions.
Interestingly, in the survey conducted in 2017 October,
only 56% of the respondents were using 4G phones, and a substantial 34% were
using 3G, of which many have now moved to 4G mobile speeds due to its
affordability, network reach and cheaper mobile phones now supporting 4G
networks.
“4G Mobile Internet penetration in India has happened at
a breath-taking pace and we expect over 90% of Indian users to be on 4G network
by end of 2020. This has led to major video data consumption on mobile phones
by Indians which has made top OTT players of the world including Netflix,
Amazon Prime Video, Hotstar, Zee5, Voot, Sony Liv and MX Player etc. to
extensively focus on this segment,”said Mr. Arun Gupta, Founder & CEO of
MoMAGIC Technologies.
TheMobile Phone survey report 2020 based, on 9,011
respondents in India, released, recently by MoMAGIC Technologies, an IOT solutions and Mobile Ad Tech, Datascience company;
the question on mobile phone pricing and the buying patterns, across
India- the survey data reflected that 30% of the buyers paid between Rs 8,500-
Rs 14,999 for their phones, which is a sweet spot for many Chinese companies to
launch their phones in India.
Moreover, 51% of people surveyed said they want better
battery capacity in their mobile phones indicating that most of the mobile
phones in the market including several flagship phones, still need to work on
the battery capacity and people expectation.
“Battery is still an issue for all mobile phone users in
India as mobile phone manufacturers are still working on this aspect. Even with
fast chargers and bigger battery sizes, this aspect is still a pain point for
majority of phone users,” Mr. Gupta added.
This is a jump of 7 percentage basis points from the
previous survey done in 2018, which showed 44% of the people surveyed were
looking for better battery capacity.
Survey also indicated that even with the lowest mobile
data costs in India, 49% of the respondents limit their mobile data and just
15% of the respondents said they do not monitor and limit their mobile data
use. In the previous report, 41% of the respondents limit their data.
Other key findings of the survey
·
32% of the respondents said the
main factor for choosing their phone was the processors brand followed by
camera quality at 31%
·
Half of the respondents said
that they use their mobile phone camera few times a day and only 10% of them
said they use their camera few times a year.
·
37% of the respondents said
they plan to buy a new mobile phone as soon as their current phone is one year
old.
·
Network with friends on social
media was the top use of their mobile phone at 34% followed by using their
phone for email and messaging at 24%.
·
Surprisingly, 40% of the
respondents said that they believe the smartphone screen should be between
5-5.9 inches, while only 18% said that screen size should be more than 6
inches.
·
32% of the mobile phone buyers
surveyed said they choose their mobile phones after searching online for phone
reviews.
·
35% of the respondents said
that their current phone battery size is over 4,000 mAh.
About MoMAGIC
MoMAGIC Technologies Pvt. Ltd., founded in 2011, is
a data science driven Technology Company having its presence across South East
Asia.
Promoted by MediaTek (Asia’s largest IC design
company) and Foxconn (the world’s largest high-tech manufacturer), MoMAGIC is
counted amongst the leading Indian companies in the digital and mobile
marketing space.
MoMAGIC’s IOT solution for Enterprise market adds to
its ‘business intelligence’ and ‘mobile adtech’ offerings.
MoMAGIC TrueWave, the smart IOT platform delivers
embedded communication modules covering universal connectivity technologies
from Low Energy Bluetooth to Narrow Band and SigFox, enabling any device for
seamless connectivity to the Internet. Offers flexibility of engagement at all
three verticals (Module, Application and Analytics) for enterprise IOT market.
And the MoMAGIC platform -TrueReach (DSP&SSP) provides access to
brand-safe; premium programmatic inventory on a global scale & TrueInsight
(DMP) brings in deep USER Insight -Contextual Analytics. Empowers every
business to turn (data) insights into business intelligence (deep USER
insights), especially for marketers and digital media heads to make sense of
the mountain of CRM, site and app data and use it for user engagement with the
brand and thereby growth and monetization.
MoMAGIC has been consistently investing in R&D
and business expansion. Setting up the APAC R&D and Business Operation
Centre in Taipei, Taiwan in 2017, was a significant step in the said direction.
MoMAGIC has driven some of the most outstanding Mobile Advertising campaigns
for leading brands launching into India, e-commerce ventures and worked
with leading media houses.
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